Journalism at the Crossroads: Crisis and Opportunity for the

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Students of interpersonal communication are taught, through the use of the interactive/cybernetic and transactive models that attending to the feedback of their audience is an important part of being an effective communicator. Introduction to ways in which culture and communication shape each other, with emphasis on importance of language as a symbolic and practical guide to people’s behavior and understanding of each other’s actions. However, managing the multiplicity of channels available and doing so at the speed required of this new media is bringing its own challenges.

Pages: 144

Publisher: Scribe Publications (September 14, 2012)

ISBN: 1922070203

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