Social Multimedia Signals: A Signal Processing Approach to

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Language: English

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Using a range of examples and case-studies, this module enables students to apply comparative analyses that isolate cultural effects on communication (for example, how does the same advert 'play' in collectivist as opposed to individualist cultures; how might 'high-context' communication in a Chinese context effect a business negotiation; how might cultural differences around conceptions of truth challenge Western liberal principles of freedom of speech, etc.). Using FreshNetworks’ social media software platform, an online community called VETECC (the “ECC” stands for “Emergency Critical Care”) was created.

Pages: 176

Publisher: Springer; 2015 edition (August 12, 2014)

ISBN: 3319091166

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